Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Kirshenbaum Bond + Partners has launched a TV, print and direct mail campaign for Target’s SuperTarget chain of grocery stores that shows prominent brand icons flocking to store shelves.
In the effort’s only TV spot, brand icons like Cheetos’ Chester the Cheetah and Gorton’s Fisherman immigrate to “a place where everything is better,” via trains, planes and automobiles. Sharing a flight to this packaged-foods mecca are Frosted Flakes’ Tony the Tiger and Planter’s Mr.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in