Brand of the Day: Mucinex's Mr. Mucus Even More Muculent After Makeover

Slimy spokesman now in 3D

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Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr. Mucus, the anthropomorphic snot ball who's been blubbering about the brand since 2004, has gotten a retouching in the latest spot—and he's slimier than ever. Mr. Mucus now has a decidedly more 3D appearance and looks, disturbingly, wetter as well.

Since Mucinex is classified as a chest congestion expectorant, maybe Mucinex was just doubling down on what works.

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