Brand of the Day: Mucinex's Mr. Mucus Even More Muculent After Makeover

Slimy spokesman now in 3D

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Never mind the magic of computer animation, mucus is a strange choice for a brand mascot—even if the brand happens to be Mucinex. Now for the latest: Mr. Mucus, the anthropomorphic snot ball who's been blubbering about the brand since 2004, has gotten a retouching in the latest spot—and he's slimier than ever. Mr. Mucus now has a decidedly more 3D appearance and looks, disturbingly, wetter as well.

Since Mucinex is classified as a chest congestion expectorant, maybe Mucinex was just doubling down on what works.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in