Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes

Blu launches a new product as lawmakers debate the category's regulations

Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market.

@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.