Brand of the Day: Meet the U.S. Market Leader in E-Cigarettes

Blu launches a new product as lawmakers debate the category's regulations

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Electronic cigarettes may be relatively young product category, but that doesn't mean various brands aren't battling for top spot of a $2 billion market.

Beyond the litany of debates over the products—the laws, regulations, whether or not they're safe, even disposable vs. refillable products—lies a customer base vying for devices that deliver the sensation of smoking without as much of the harm.

The current king, by sales, is Blu, a band founded in 2009 by Jason Healy.



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