Brand of the Day: Jack Link's Marks 10 Years With Carmichael Lynch by Painting Sasquatch

Fine art of a fine fellow

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Jack Link's Beef Jerky likes to make mischief, but it has a serious side, too.

Take, for example, this new faux-oil portrait of Sasquatch, the brand's longtime mascot. Instead of chucking obnoxious millennials into mud piles—as he does in much of the brand's advertising—he's sitting in a plush chair, wearing a three-piece suit.

Carmichael Lynch got artist Jason Seiler to create what it calls a "digital painting" to celebrate the agency's (and sister PR shop Spong's) 10 years of working for Jack Link's.

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