Brand of the Day: How Denny's Got So Good at Serving Up Snark Online

America's diner uses Erwin Penland for cheeky social

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


When you think of Denny's, what comes to mind? The famed Grand Slam breakfast? Or maybe a family road trip? Or are you one of the thousands of followers who know, and love, Denny's irreverent Twitter posts?

If it's the latter, there's a good reason. Last July, the brand tapped Erwin Penland to run its social channels, and since then, engagement has increased over 200 percent. By commenting on current events, usually with its now-signature snarky tone, or posting relatable complaints, the brand has endeared itself to its followers. 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in