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While some of Burger King's Twitter followers are still moaning about the proposed merger with Tim Hortons, many more would rather talk about bacon or ice cream—or what on earth happened to Chicken Fries.
And BK is there with a soothing @reply. Actually, 15 of them.
A playful marketer going back to its celebrated work a decade ago with Crispin Porter + Bogusky, BK always likes to spice things up. And adding limited-time items like Chicken Fries to the menu gives the brand a reason to load up on social.