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Bozell Kamstra’s latest effort for Northeast Energy Efficiency Partnerships humorously presents “extreme” conservation scenarios to drive interest in energy-efficient products that carry the Environmental Protection Agency’s Energy Star label.
In one broadcast execution a husband and wife are seen doing laundry. As the husband is about to toss a shirt into the hamper, the wife asks, “What are you doing?” Incredulously, he replies, “But, it’s dirty.” The wife counters, “Both sides?” At the end of spot, the husband is sporting the inside-out.
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