Boyko to Donate $1 Mil. to VCU Adcenter

NEW YORK Rick Boyko, managing director of the VCU Adcenter, and his wife, Barbara, plan to donate $1 million to the school, they said on Monday.

The money will be used for a development campaign and to establish a scholarship fund in the pair’s name.

“The Adcenter has been in the same space since its inception in 1996,” said Boyko in a statement. “We’ve simply run out of space. Our new school will celebrate open architecture, knocking down the walls allowing for free thinking and collaborative idea generation. To ensure our core competency will always be creativity and collaboration, our students must be in a progressive environment, one that looks different, feels different and makes them wonder if their work deserves the shelter of this new space.”

Before taking over the Adcenter in 2003, Boyko was CCO and co-president of Ogilvy & Mather North America.

“Rick’s donation to the VCU Adcenter is nothing short of remarkable,” said Mike Hughes in a statement, president and cd at The Martin Agency and chairman of the VCU Adcenter board. “It is an amazing display of leadership and devotion that should show the way for the entire advertising industry.”