Accounts

Bowflex Looks to Redefine Its Brand as Home Fitness Category Heats Up

Nautilus has chosen Fig as its first creative agency of record

Female athlete on the bowflex max trainer
The brand has maintained a steady presence in the market for more than 30 years. Bowflex
By Patrick Coffee

July 17, 2019

Home workout pioneer Bowflex is muscling in on the smart fitness trend by hiring its first-ever creative agency of record.

Patrick Coffee

Patrick Coffee is a senior editor for Adweek.

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