Boston Interiors Bows 'Fresh' Campaign

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BOSTON Fresh Cut Grass has introduced ads for Boston Interiors tagged “Your furniture has arrived.”

The campaign, which includes TV, print, radio, direct mail and public relations, emphasizes that the client offers attractive, well-made furniture at affordable prices.

“Our research found that, after being in business for over 25 years, and spending generously on advertising, awareness of our stores was quite low, although customer satisfaction and retention was very strong,” said Ken Loring, president of Boston Interiors, in a statement.

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