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LOS ANGELES Borders Group has moved the creative portion of its ad account to Interpublic Group’s Carmichael Lynch following a review, the agency has confirmed.
The Ann Arbor, Mich.-based client spent $20 million on advertising last year and $5 million during the first half of 2005, per Nielsen Monitor-Plus.
Minneapolis shop Carmichael was a runner-up two years ago in a review for the bookstore chain’s business. That contest was won by Crispin Porter + Bogusky’s Los Angeles office, which outpaced Carmichael and independent The Richards Group in Dallas.
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