Borders Moves to Carmichael

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LOS ANGELES Borders Group has moved the creative portion of its ad account to Interpublic Group’s Carmichael Lynch following a review, the agency has confirmed.

The Ann Arbor, Mich.-based client spent $20 million on advertising last year and $5 million during the first half of 2005, per Nielsen Monitor-Plus.

Minneapolis shop Carmichael was a runner-up two years ago in a review for the bookstore chain’s business.

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