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Picture it: March 2020. While the rest of the world held on with bated breath, Boots had a mission: To serve and care for its customers in the same way that is has for more than 170 years. Because of its urgent nature of business, Boots was able to remain open and fully operational during the dark weeks of lockdown, which added a layer to the level of consideration its staff constantly pays its customers.
Those customers who braved into the stores were scared, sick or desperately in need of an item of comfort.
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