How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Brand loyalty looks increasingly anemic in the prescription-drug sector. Comparison of a pair of Harris Polls — one released last week and one conducted in October 2006 — makes this clear. Each survey asked people who buy prescription drugs to say how often (if they had a choice in the matter) they’d prefer a brand-name drug to the generic alternative, or vice versa.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in