Accounts

Booking.com Sends $220 Million U.S. Creative Account to Anomaly

The appointment marks a move away from project relationships

bookingdotcom-TEXT-2018 — Booking.com spent nearly $215 million in the first six months of 2018 on measured marketing in the U.S.Facebook: Booking.com U.S.

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Booking.com has selected Anomaly as its U.S. creative agency of record following a review. The agency will handle the account out of its New York office.

Anomaly deferred a request for comment to the client, which has yet to respond. A source with direct knowledge of the matter confirmed the selection, however, identifying BBDO and 72andSunny as the other two finalists in the review. BBDO declined to comment. 72andSunny has yet to respond to a request for comment.

Anomaly’s