Bomb Pop Celebrates July 4 With AR Snapchat Lens

People can view items from a summer-themed merchandise collection in augmented reality

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To celebrate National Bomb Pop Day on June 29, as well as the July 4 holiday, frozen treat maker Bomb Pop partnered with business agency Gale and actor Gavin Casalegno to launch a merchandise collection and augmented reality Snapchat lens inspired by Bomb Pop’s red, white and blue ice pop.

The Summer of Bomb Pop collection features a T-shirt, beach towel, cooler, beach ball and disposable camera designed by Casalegno and artist Andrey Azizov. One new item from the collection will be available each day from June 29 through July 4.



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