Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
As part of its latest campaign, mobility company Bolt partnered with Snapchat to create an augmented reality lens that allows people to reimagine outdoor spaces with fewer cars.
The “Feels Like Home” campaign was designed to encourage the public to “aspire toward better urban environments with less traffic emissions and congestion,” according to Bolt.
The P.E.O.P.L.E. Snapchat lens (which stands for Parked Environment Optimization for Public Land Enhancement) allows people to point Snapchat’s camera at vehicles in their environment to see them transformed through AR into structures like outdoor cafes, green spaces and cycling lanes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in