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Much changed during the four-month course of Boeing’s ad review, including the marketing budget that the winning shop will have to work with, the company said.
Foote, Cone & Belding’s Chicago office won the review and will take over the business from its Seattle counterpart during the next month or so. FCB was chosen over the Chicago offices of BBDO and J. Walter Thompson.
The Chicago-based aerospace company is expected to trim its ad budget, initially pitched to agencies as $70 million, acknowledged Anne Toulouse, vice president of brand management and advertising.
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