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Boeing wants its ad agency to deliver a strategic message that suggests, “Tomorrow will be better because of something Boeing is or will be doing,” according to proposal requests mailed to agencies last week.
The review, which involves most of the city’s major shops, comes as Boeing moves its corporate headquarters to Chicago from Seattle. The Chicago office of Foote, Cone & Belding is defending the $70 million business for the incumbent, FCB Seattle.
Other Chicago shops that Boeing’s consultant, Bob Wolf Partners in Los Angeles, has asked for proposals include BBDO, Leo Burnett, DDB, J.
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