Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES BMW is placing its U.S. regional advertising into review with an eye toward consolidating the number of shops in its stable, according to sources. The scope and timetable of the process are undetermined, but sources said the review would likely involve only roster shops.
All told, the work is worth an estimated $80 million in annual measured media.
BMW runs its regional advertising business unlike other automakers, with four regions covered by as many agencies.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in