Bluestreak Introduces Blueprints e-Tools

Seeking to cut the time and money involved in launching interactive ad campaigns, Newport, R.I.-based Bluestreak today introduced its Blueprints line of ad formats and functions.

Designed for advertisers, Web publishers and ad agencies, the products allow users to create or enhance campaigns — complete with rich media and transactional services — in five to seven days for $1,500 to $2,000. They also can optimize an ad’s conversion potential by adding data collection or transfer functions to existing GIF, HTML or Flash ads, Bluestreak says.

While agencies, publishers and advertisers have been slow to embrace rich-media technologies, these tools will attract more clients, said Richard Cleveland, vp of marketing at Bluestreak.