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Last year, Molson Coors-owned Belgium ale Blue Moon released its first light beer, LightSky, as it expanded its portfolio range. The brand will see its first national campaign run this summer.
Produced by Adam&EveDDB, the campaign will focus on sporting events such as the forthcoming Olympics and will run during baseball events such as the MLB All-Star Game and the ESPYS Awards.
Blue Moon LightSky was released in February 2020, and at 95 calories per can, it is brewed using a light citrus wheat with real tangerine peel and dry hopped with Azacca hops.
“We wanted to make this beer unique and distinctive to the Blue Moon portfolio,” said Max Walker, vice president of above premium beer at Molson Coors, in a statement at the time.
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