BK Put Big Macs in Its Ads This Year; Top Stunts of the Year: Thursday's First Things First

Plus, are the holidays bad for the planet?

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

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