Bigger Budget Backs Big Lots Rebranding Moves

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SBC Advertising en-ters the third year of its effort to ease customers into Big Lots closeout stores with a substantially larger budget and the additional task of rebranding established chains under the Big Lots name.

The Westerville, Ohio, shop’s image campaign, which broke last week, backs a multipronged approach to rebranding Big Lots-owned McFrugal’s and Odd Lots as Big Lots.

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