Big Losses Cut Into California Agencies

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In handing oversight of Foote Cone & Belding’s Irvine, Calif., office to FCB San Francisco last week, reducing Irvine to a service office for Taco Bell, Gene Bartley cited a single reason in an internal memo: “The business situation in California has changed over the last several months.”

Bartley, president and COO of Interpublic Group’s FCB North America, was referring to his own network’s situation.

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