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Even a confident Jim Heekin admits that waiting for the Gillette decision from Procter & Gamble was a nail-biter.
As the Grey Group CEO sat in his fourth-floor office overlooking New York’s Madison Square Park one day last April, surrounded by his top execs leading the pitch, he knew he was about to receive a call that had no assurance of good news. It had been an arduous, 178-day, round-the-clock effort, with all the twists and turns befitting 2013’s most coveted review—one for a $1 billion brand that had been at BBDO and its forbearers for more than 80 years.