Best Buy Refreshed Its Logo and Visual Identity With a Sleek New Look and Campaign From Errol Morris

First revamp in three decades

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Best Buy is retooling its go-to market strategy. The tech retailer has debuted a new logo, visual identity and campaign focused on the way the company can enrich the lives of its consumers with technology, according to a representative for the brand.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in