The Best Brand Extensions of 2013


In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points scored in NBA history. Surely, that qualifies him to make … soda? Add one more stat for Shaq: most pointless idea.

Despite it being the height of flu season, there’s another malady sweeping the land, mercilessly infecting otherwise healthy products.

Call it “delusions of brandeur.”

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