The Best Brand Extensions of 2013

In a sea of questionable extensions, you voted this one the absolute worst. Basketball great Shaquille O’Neal played in 15 All-Star games, won seven MVPs and ranks sixth in points scored in NBA history. Surely, that qualifies him to make … soda? Add one more stat for Shaq: most pointless idea.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.