Brand Marketing

The Best (and Worst) Brand Extensions

Thinking of nudging your brand name into a new category? Good luck. But please, read this first

Headshot of Robert Klara

By Robert Klara

February 4, 2013

It’s a plane! It’s a purifier! It’s both!

Robert Klara
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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