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LOS ANGELES Independent Bernstein-Rein has added three McDonald’s co-ops to its portfolio, said agency president Steve Bernstein.
The Kansas City shop pitched the co-ops last week against other McDonald’s roster shops: Omnicom’s Stern Advertising in Pepper Park, Ohio, and Moroch & Associates of Dallas. “The quality of the competition couldn’t be greater,” Bernstein said.
The co-ops stretch across Iowa and into parts of Western Illinois, significantly expanding the shop’s business with the fast-food giant, as the agency also represents McDonald’s owners in Kansas City and Nebraska.
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