Bernstein-Rein Adds More McDonald’s

LOS ANGELES Independent Bernstein-Rein has added three McDonald’s co-ops to its portfolio, said agency president Steve Bernstein.
The Kansas City shop pitched the co-ops last week against other McDonald’s roster shops: Omnicom’s Stern Advertising in Pepper Park, Ohio, and Moroch & Associates of Dallas. “The quality of the competition couldn’t be greater,” Bernstein said.

The co-ops stretch across Iowa and into parts of Western Illinois, significantly expanding the shop’s business with the fast-food giant, as the agency also represents McDonald’s owners in Kansas City and Nebraska. Billings were undisclosed.

Corey Kasch, president of McDonald’s Des Moines-area co-op, said in a statement: “Through our intensive selection process, Bernstein-Rein exceeded our every expectation. With their proven reputation, outstanding talent and promotional thinking, we’re really excited about what they bring to the table.”

Bernstein-Rein has handled various McDonald’s work for more than 40 years, representing franchisees as well as contributing to national efforts, including campaigns for Happy Meals.
Recent client campaigns from the shop have included non-traditional Web sites sponsoring local independent bands for McDonald’s late-night initiatives.

Chris Corley and Vernon Williams will lead creative and account service on the new McDonald’s business, respectively.