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LOS ANGELES Mercedes-Benz USA has shifted an estimated $30 million in collateral creative duties from Omnicom Group’s The Designory to the same holding company’s Merkley + Partners, sources said.
There was no review, and both agencies declined comment.
“The collateral business has been integrated into Merkley + Partners,” said Donna Boland, manager of corporate communications at the Montvale, N.J., automaker. “It’s not a reflection on Designory. We had a very long and very successful relationship and they’ve done very good work for us.”
Designory’s
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