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Benicio del Toro has a problem. The Oscar-winning actor is famous, charming and rife with rugged good looks—yet the public still confuses him for other leading men. It's a strange situation for a celebrity—being the sort of star that people assume they know, even though they don't.
As it turns out, del Toro's not alone. Heineken has the same problem.
The European pilsner has been around for 143 years, is sold in 192 countries, and the red star on its deep-green bottle is a symbol most every beer drinker knows.