BellSouth Looks for Better Brand Recognition

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A television campaign breaking today in Louisiana and eight other states in BellSouth’s coverage area in-cludes testimonials from various pu-tative customers framed as “I want” statements.

The spots from Grey, New York, employ the new tagline, “Listening. Answering.” The work expands on a corporate effort that launched this month assuring investors and customers of the company’s stability and heritage.

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