Beiersdorf, the marketer of Nivea and Eucerin skin products, is conducting a “pricing exercise” with its U.S. incumbent OMD, according to sources.
The client spent $100 million on domestic measured media in 2008, according to Nielsen. Through August of this year, spending totaled $80 million, per Nielsen.
The Hamburg, Germany-based client recently conducted reviews of its media agency assignments in several European countries including its home market. Sources said the Germany review also started as a pricing exercise that blossomed into a full-blown pitch with outside contenders.
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