Behind Deutsch's Star-Studded Sandy PSA

Relief campaign to continue with unscripted footage from shoots

As the lights in Deutsch New York’s offices came back on Nov. 6—a week after Hurricane Sandy had rendered most of lower Manhattan without power—Donny Deutsch got a call from Gov. Andrew Cuomo’s office. Would Deutsch’s agency help create a campaign to raise money and manpower to help victims of the storm rebuild their homes?