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Let 2018 be remembered as the year that shampoo no longer felt like enough. Same goes for conditioner, moisturizer and serums. Instead, the new standard is a version of those products that’s been specifically engineered for you.
Seemingly never have there been so many options to customize your beauty routine to directly address your particular hair- or skin-care concerns. This year has seen the growth of several custom beauty brands: Prose and Function of Beauty, which create tailor-made shampoos, conditioners and hair masks, have grown in large part thanks to social media buzz.
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