Beautyrest Changes the Conversation Around Sleep as Its Industry Undergoes Disruption

The legacy brand is focusing on driving communication with consumers

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Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy brand like Beautyrest, that kind of upheaval could be alarming, but so far it has helped the company drive more communication with consumers.

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