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Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy brand like Beautyrest, that kind of upheaval could be alarming, but so far it has helped the company drive more communication with consumers.
“We’re very much trying to capitalize on the conversation around sleep,” said Cameron Purcell, marketing communications manager for Beautyrest, during an interview at Adweek’s recent Brandweek event in Palm Springs, Calif. “There
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