Beauty Brand Posts Selfies With Lipstick-Kissed Hands to Fight Cyberbullying

Tarte Cosmetics' 'Kiss and Makeup' campaign

With more people posting selfies on Instagram every day, the chance that others will leave negative comments is at an all-time high. But Tarte Cosmetics, which wanted to find a way to speak out against cyberbullying, is encouraging people to post even more selfies—using the hashtag #KissAndMakeup.