BBL, Mutrie Combine Forces Acton, Mass., Agency Adds New VP/Account Service, Clients

Seeking to generate momentum in an increasingly tough business climate, BBL Communications joined forces with Timothy Mutrie, who had previously run his own small agency.

“The focus now is the diversification of our client base,” said Barbara Sabran, president of Acton, Mass.-based BBL. The shop, which specializes in technology and business-to-business efforts, claimed about 30 employees and billings of $40 million in 2000. Staffing has fallen to 15 in recent months, and billings are currently in the $20-30 million range.

Sabran attributed the rough year to “cutbacks in the high-tech industry.”