BBH Recalls Portraits of Past for Levi's

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NEW YORK For its new print effort showcasing Levi’s Type 1 jeans, Bartle Bogle Hegarty took inspiration from 19th century daguerreotypes, giving the campaign’s photographic images a metallic, faded look.

“The executions are similar to the jeans themselves, a modern interpretation of originals,” said Thomas Hayo, group creative director at BBH, which created the campaign.

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