BBDO Taps Schneider for ECD Post

NEW YORK BBDO’s Don Schneider has been named evp, executive creative director at the New York office. He replaces Michael Patti, who left to become worldwide creative director and New York chairman and CEO at Young & Rubicam [Adweek, Feb. 10].

Schneider, 46, had been evp, senior creative director and a member of BBDO’s board of directors. He was also Patti’s partner for 10 years.

Schneider, who will report to BBDO chief creative officer Ted Sann, joined the New York agency as an assistant art director in 1980. His work for Pepsi includes the well-known 1991 ad featuring Cindy Crawford drinking a Pepsi while two boys looked on. He also co-created the 2001 “Joy of Pepsi” campaign, which ran during the Super Bowl and featured Bob Dole and Britney Spears.

Schneider becomes part of BBDO’s six-person executive creative management team, which also includes ecds Bill Bruce, 41; Gerry Graf, 36; Al Merrin, 56; Charlie Miesmer, 60; and Jimmy Siegel, 48.