BBDO Rings In a 'New, More Open' NYSE

NEW YORK The New York Stock Exchange is investing an estimated $15 million in a new ad campaign, its first since former chairman Dick Grasso left under a cloud of controversy last September.

The 60-second “Bells” TV spot, via BBDO in New York, will break on May 16. The ad shows a series of bells being rung, including a bicycle’s and a phone’s as music swells in the background. “Optimism has always been celebrated with a bell,” says a narrator, “and every day when this [opening NYSE] bell rings, it’s a symbol of our pledge to serve the investor.”