BBDO Reaches Out to BlackBerry 'Prosumers'

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NEW YORK Cingular Wireless is voicing its support for data with its first major consumer campaign for its BlackBerry e-mail service.

The out-of-home effort, breaking this month in the New York market, targets “prosumers” who are using their own money to purchase the devices and Cingular’s Xpress Mail.

“More traditionally with mobi-text, business was paying for it,” said Glen Moyes, client director of marketing for the New York City region.

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