BBDO Gets PeopleSoft

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

SAN FRANCISCO–PeopleSoft has awarded its $30 million account to BBDO in New York, sources said.

The other finalists in the review were incumbent Kirshenbaum Bond & Partners West and Goodby, Silverstein & Partners, both in San Francisco. KBP West had handled the account since April 1999.

PeopleSoft, a 14-year-old collaborative software and services provider based in Pleasanton, Calif.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in