Bates Reorganizes Consumer, B-to-B Services

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Bates Southwest chairman Jerry Kerr and new president Judi Martin have restructured agency operations to make it easier for clients to purchase an array of marketing services.

Cordiant Communications’ Hou-ston shop, renamed Bates Southwest Advertising & Public Relations, has reorganized to better integrate its consumer and business-to-business advertising, in-vestor and public relations, and interactive design disciplines.

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