Barrett Presides at Radio Mercury Awards

NEW YORK Goodby, Silverstein & Partners creative director Jamie Barrett has been named chief judge of the 2004 Radio Mercury Awards jury.

Barrett, a partner at the San Francisco shop, will oversee 60 judges during two rounds of judging, which will be completed by the end of April. Finalists will be selected in mid-May and winners will be named on June 9 at a luncheon in New York.

“A lot of creative people feel that radio is the most challenging medium to work in,” Barrett said. “It’s really difficult to achieve greatness in radio, so I really think the Radio Mercury Awards are a wonderful thing because they recognize greatness in a category where the degree of difficulty is the highest.”

The Radio Creative Fund oversees the Radio Mercury Awards, which honor creative excellence in radio advertising.

Previous $100,000 Grand Prize winners include DeVito/Verdi in New York, which won last year for its National Thoroughbred Racing Association spot describing a date in the style of a sports announcer; Cliff Freeman and Partners for Hollywood Video’s “60-Second Theater” radio ads; and DDB, which won two years in a row for its “Great American Heroes” campaign for Budweiser.