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When stars sign on to endorse an apparel brand, they sometimes make a pledge not to be seen wearing anything else. But that usually just applies to competing products, not giving up clothing entirely—a distinction that seems lost on Hugh Jackman in the newest ad from his frienemy Ryan Reynolds’ content studio, Maximum Effort.
Just a few short weeks after Jackman appeared in an ad made with Maximum Effort (and narrated by Reynolds) for his charity-centric coffee brand Laughing Man, the famed actor returns in another collaboration.
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