Barbie Leads a Dark, Twisted Life According to an Intern in SNL's Take on Social Media Marketing

A lesson on what not to do, from Donald Glover

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Pitching ideas for a doll’s Instagram caption sounds like easy work, right? Wrong.

This weekend Saturday Night Live stepped inside a Mattel boardroom in a hilarious sketch with actor, singer, director (and this weekend’s host) Donald Glover.

In the sketch, Glover plays an intern in the social media department for Mattel brand Barbie. He and fellow interns (played by Pete Davidson and Heidi Gardner) are tasked with presenting ideas for three separate Instagram posts to go on Barbie’s personal page.

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