Barbershops Are Making a Huge Comeback

Back from the brink in the '90s

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Even though he’s in the barber-shop business, Jim Valenzuela is not a barber—and he’ll tell you how it happened. “I couldn’t find a great barbershop that would take me back to the memories I had of going to them with my dad,” he said. So Valenzuela decided to open his own shop in Phoenix. He filled it with all the classic trappings—big porcelain chairs, a hot-towel machine, ceiling fans. That was 14 years ago. Today, Valenzuela has expanded nationwide.

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