Bank of America Refreshes Its Logo 20 Years After the Takeover That Created It

Slimming down to create a sleeker, more international look

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In 1998, when NationsBank forked over $62 billion of its stock to acquire BankAmerica, the resulting Bank of America became the biggest bank in the country, with nearly $525 billion in assets. A few of those dollars went to creating a logo for the new financial institution: a stylized American flag made up of six color bands woven together in a quilt-like pattern.

Now, 20 years down the road, Bank of America has decided to give that logo—and its accompanying typology—a refresh.

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