Bad Grammar Are Bad for Branding

Why is marketing becoming increasingly illiterate?

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Just in case you haven’t checked in a while, the English language continues a steady slide into the ditch—and it’s not just texting that’s to blame, it’s marketing. Whether online or on the packaging, brands seem to be forgetting the spelling and grammar we all supposedly learned in grade school.

Photo: SWNS

A few weeks ago, for example, U.K. teen Albert Gifford made social media headlines by correcting the syntax on a carton of Tesco orange juice that claimed to be the “most tastiest.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in